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Long-tail keywords: what they are & how to use them
SEO
What happens when a person searches for a cafe? Multiple options with various locations can be found on the search engine. This would create confusion and might not help the customers with what they want.
Now, what if the customer searches for a ‘cafe near me, that would be precise and might help the customer find exactly what they wish for. These are known as Long-tail keywords. Such keywords are more specific as compared to the generic terms and help in targeting the niche audience.
The long-tail keywords help you attract more traffic to your page if you exactly know what is to be presented and how. The best digital marketing agencies in Mumbai can help you use them in your content.
How does the Long-tail keyword work and how can it be used?
Say for example, you are running a furniture business. You know for a fact, that there are many other competitors in the market, who might appear while being searched. Organically, it would become a little difficult for you to come in the eyes of the customers. This would be a bit disheartening, but you got an option!
Long-tail keywords can help your business reach the audience. What if your prospect is in search of marble furniture? You can attract them by using the terms like marble furniture design, best marble furniture or marble furniture shop near me. Being specific will help you reach your customers in time.
How are Long-tail keywords cost-effective?
You need to focus on what your audience is in search of. Once you crack that part, you need to start working on inserting the long-tail keywords that have high search possibilities. Such keywords help you grow organically. You don’t need to spend huge funds to attract the audience.
Using long-tail keywords can benefit your business to a great extent. The long-tail keywords can be essential for search engine optimization strategy. Some of the benefits are as follows:
- Increased Content Visibility:
Once you decode the keywords that are convenient for your business, you can easily make your content available to the audience. Through long-tail keywords, you can be more specific when it comes to reaching your niche audience.
- Better Conversion rates:
While someone searches for plumbing business, they are likely to get bombarded with different businesses at different locations. On the other hand, if the person searches for a ‘plumbing business near me’ it would be favorable. Due to this, the company sees better conversion rates as the search becomes more specific.
- Convenient for voice search:
People today use the mics on search bars to find what they need. Increase in voice search has ultimately increased the use of Long-tail keywords. As per research, it was found that Long-tail keywords are used in 70% of online research.
- Optimizing Blog Strategy:
In order to be highly ranked on search engines, it is very important for your business to be consistent and to keep posting fresh content. Posting blogs regularly that meet your customer’s expectations and needs will help them stay engaged.
- Lower Competition:
Long-tail keywords have less competition as compared to Short keywords. This helps long-tail keywords to easily rank higher. By including this in your strategy, you can manage to drive traffic to your site.
- Helps you rank for short-tail keywords as well:
When it comes to talking about long-tail keywords, they already consist of some short-tail keywords, which ultimately helps in increasing the ranking of short keywords. This results in the combination of both and helps in bringing organic traffic as well.
These were some of the benefits of using Long-tail keywords that would help your business know your audience more. Verve Media, one of the best digital marketing agencies in Mumbai has helped their clients to successfully grow by letting them have a wider reach. Verve Media is the ultimate solution to help you and your business to reach the desired audience. As an SEO services company in Mumbai, contact them for more details.
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